For a relatively small city Christchurch punches well above its weight in terms of cycleways, with over 60km of on new routes to ride. It’s a significant investment that the council, and the community rightfully want to see embraced.

That’s where Grab a Way comes in. It’s a relatively simple concept, that involves offering deals for business near cycle ways. The overarching objective is to reduce the number of cars on the road, and increase the number of people using active transport like biking or walking.

We were engaged to design and develop a microsite to facilitate the initiative.  With web users being fairly familiar with deal based websites, we knew our framework needed to reflect a user journey similar to what users are used to using.

With the basic functions being, browsing deals, selecting a deal, completing a registration form, and being emailed instructions on how to redeem an offer.  By subscribing to the site residents can stay up to date with new offers.  Redemption is also straightforward, with a code being verified by the local business.